Seedspeak makes the demand for sustainable food more apparent and accessible for farmers, consumers, and community organizers. This will also make the CSA models of food distribution more visible to consumers to drive this virtuous cycle of growth in the food system.

Project Brief
Time: 3 weeks | Team: Sana Rao, Tony Chu
Role: UX designer, visual designer

For this class we were partnering with PlaNYC, a NYC government initiative to make New York a more sustainable city. My group's focus was on the food landscape.

Our direction for the project changed multiple times over the course, going from a broader game based idea to a very narrow scope of a current problem.


Currently, farmers must rely on middle men to sell and transport their food to retail locations such as grocery stores and restaurants. Farmers may also sell at farmers markets, but these require them to spend time transporting and selling. An existing alternative to the two are Community Supported Agrigculture (CSA), which bring communities together to support a farm.

CSAs work by a group of people paying a one-time fee to the CSA organizer. This investment is given to the farmer at the beginning of the growing season so that he can purchase the seeds, and other equipment he will need to grow a harvest. Once the harvest is grown, weekly foods are sent to the CSA members. Often these may include milk, eggs, and cheeses besides the seasonal vegetables. The CSA members benefit from having local grown, fresher foods and the farmer benefits from having a guaranteed outlet for his harvest.

CSA growth is on the rise in NYC, and so far a central organization helping this is JustFood. They help organizers connect to farmers, and the next steps involved in creating a CSA.

Through surveying CSA's in New York, interviewing CSA organizers, and talking to JustFood managers, we found one of the biggest problems is the demand for CSA's outpaces the organization of new ones. There is no coherent waiting list, and no transparent view of who is wanting a CSA. Often organizers have to turn people away, but have no source to direct them to.


Web & Public Display Details